Have you seen KONY 2012? This is probably one of the most explosive viral videos so far. In 6 Days, this video has been viewed over 70 Million times. And that is just on it’s original direct link.
If you’re one of the few people are not familiar with it, KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.
Yes, there is a lot of Social “Fire Power” behind it such as Will Smith, Lady Gaga, George Clooney, Oprah, Rihanna…just to name a few who have supported this campaign. But it still takes the average Social Media user to retweet, post, share in many different ways for it to make the mark that this viral campaign has made.
Also take note, that for something to go “Viral” doesn’t mean it has to be a world wide phenomenon. Viral can be directed to certain demographics, geography, industry, etc. Even reaching smaller groups, it can be powerful.