I will admit I was surprised to see this figure. 10 Million “Active” Twitter users in the UK! The article states that is 1 in 6 residents in the UK that log into the Twitter service. Could the popularity be due to the mobility advantage of Twitter?
For Small Businesses targeting Mobile users, this is definitely something you want to keep in mind. Besides Twitter being more of an engaging platform, it also provides more of a localization platform as well.
It will be also interesting to see the Twitter trends during the Summer Olympics.