Infusion Media

Paypal Increases Reach Into Physical Storefronts

Apps, Marketing, Mobile, Small Business, Social Media No Responses »

May 252012

3387026349 90f16bd40a m Paypal Increases Reach Into Physical Storefronts

iPhone Mobile Payment 100 Euro (Photo credit: monty.metzger)

Online payment giant Paypal recently announced that it has signed deals with 15 major Retailers to allow customers to pay for purchases using their mobile phones. Atlanta based Home Depot earlier this year began accepting Mobile Payments via Paypal in about 2,000 of it’s stores. Now in addition such retailers such as Office Depot, Barnes & Noble, J.C. Penney, Abercrombie & Fitch, Toys R Us…just to name a few, will begin using the Mobile Payment system. Definitely a plus for consumers in giving them a choice and convenience in making payments in this new Digital Age.

In addition to the major retailers, Paypal also has announced that over 300,000 Small Businesses have signed up for their Paypal Here services which allows Merchants to accept credit card payments via their Smartphones. This service directly competes with the startup service Square which has offered a similar service at low rates. Personally, I would like to see Paypal be able to offer Mobile Payments to Small Businesses as well in order to give similar conveniences to consumers with Small Businesses as they have with the large retailers. Another service called LevelUp has been making leeway with offering Mobile Payments to Small Businesses.

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Paypal Increases Reach Into Physical Storefronts

Small Business Stories

Blogs, Marketing, Small Business, Social Media No Responses »

May 172012

Small Business & Social Media Stories From Around the Net

Facebook Ad Experiment Part 1

Blogs, Facebook, Marketing, Small Business, Social Media 1 Response »

May 142012

I will admit, I’ve been highly skeptical of Social Media Ads especially Blog Ads & Facebook Ads. How many people actually notice or much less click on these Ads?

After receiving a $50 credit from Facebook to try out their Ad system, I decided to put it to the test.

So I created the above Ad targeting Small Business owners in the United States to start. I had the campaign begin mid day this past Friday, with a budget of $5 a Day (very conservative daily budget) for 10 days. Within 24 hours I had over 30 new “Likes” on my page. At that time, that was about a 25% increase total for the Facebook Page. Now on Day 3, here are the stats:

17,743 Impressions – Number of times the ad has been displayed on Facebook

42 Clicks – Number of actual clicks the ad has received directly.

30 Social Reach – Number of times the ad was displayed due to their friends clicking on the direct ad.

178 Social Impressions – Number of times the page was mentioned due to friends liking the Page.

85 Connections – Number of people who have liked the page either directly or indirectly to the Ad Campaign.

For this experiment, the last number of 85 Connections is the most important (and impressive) stat. My page is up to 227 Likes total with a small budget of $5/Day. Next I will experiment with a 2nd ad in the campaign to see how various styles may impact clicks.

Four Reasons to run a Facebook Ad Campaign(areweconnected.com)
4 Ways to Drive Engagement With Facebook Ads(mashable.com)
Why You Should Use Facebook Page Post Ads(jonloomer.com)
Facebook’s Analytics Tool for Ads Will Soon Measure Actions Other Than ‘Likes’(mashable.com)

Small Business & Pinterest

Apps, Branding, Facebook, Marketing, Pinterest, Small Business, Social Media, Twitter 1 Response »

May 112012

Red Pinterest logo (Photo credit: Wikipedia)

A new report suggests even further how Small Businesses should be utilizing the new Social Media Platform Pinterest for Social Media Marketing. As the report states, typically Small Business owners thinks of Facebook, Twitter, and possibly Linked In as the top sites to utilize for their Brand.

However, with the Visual impact of Pinterest and it’s growth trend in the past year, Small Businesses should not be passing it up. But at the same time, make sure not to ignore the other Social Media networks as well.

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Mobile Is the Gateway to Small-Business Owners, SMBs – eMarketer

Blogs, Mobile, Small Business, Social Media No Responses »

May 082012

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

Just came across this very insightful article from eMarketer on the subject of Mobile (Smartphone) usage among Small & Medium Businesses.

If you’re marketing to Small Businesses, this is definitely something you need to keep in mind. Especially take make sure that your content is geared towards mobile access.

Mobile Is the Gateway to Small-Business Owners, SMBs – eMarketer.

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SMB?s Who Embrace Mobile See Success(thetop100seotips.wordpress.com)
SMB Influencer Initiative: Interview with Anita Campbell(blogs.blackberry.com)
Mobile-friendly Web sites still an SMB rarity (survey)(zdnet.com)

Mobile Is the Gateway to Small Business Owners, SMBs eMarketer

Infusion Media Up to 88 “Likes” On Facebook

Blogs, Small Business, Social Media No Responses »

Apr 302012

Why is 88 such a significant number? 8 is my Lucky Number! Plus, I graduated from High School in ’88. (Yes, I just dated myself…lol).

Thank you everyone for your Support of Infusion Media! Good things are coming!

25 Most-Followed Users on Instagram [PICS](mashable.com)
Magazines Get Serious About Ecommerce(mashable.com)
Top 10 Tech This Week [PICS](mashable.com)

Infusion Media Up to 88 Likes On Facebook

ReBlog: 9 Small Business Social Media Success Stories

Blogs, Facebook, Google+, Small Business, Social Media, Twitter, Viral No Responses »

Apr 112012

View along the business district of downtown Minturn, Colorado. April 28, 2005. (Photo credit: Wikipedia)

Original Post: 9 Small Business Social Media Success Stories via Social Media Examiner

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Seven Ways to Get a ‘Cash Mob’ to Shop at Your Small Business(entrepreneur.com)
Social Media and Oakland Small Business, Café Gabriela(dlvr.it)
Get Out There And Apply For an Award for Your Small Business!(smallbiztrends.com)
Alternatives to small business loans: local grants(smallbizsurvival.com)

ReBlog: 9 Small Business Social Media Success Stories

Marti’s Place – Facebook Page

Blogs, Facebook, Small Business, Social Media, Viral No Responses »

Mar 222012

Please join me in “Like”ing Marti’s Place on Facebook. Marti’s Place is a Small Business in Marietta, Georgia which is owned by my Friend Marti Richardson. Marti recently expanded her operations by opening a new storefront after working as an independent stylist at Stu’s Barber Shop which closed in November after the owner, Stuart Gowder, passed away.

If you live and/or work in the Marietta, Roswell, or East Cobb area, I highly recommend using Marti’s Place for your Hair Style needs!

Thank you for your support!! (and in helping Marti’s Place go Viral!!!)

ReBlog: Attention All Bloggers: Why aren’t you on Triberr???

Blogs, Social Media No Responses »

Mar 162012

Simios blggeando ReBlog: Attention All Bloggers: Why aren’t you on Triberr???

Image via Wikipedia

Re-Post from Geekless Tech:

Attention All Bloggers: Why aren’t you on Triberr???

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Attention All Bloggers: Why aren’t you on Triberr???.

Fun with QR Codes!

Apps, Google+, Scoop.It, Small Business, Social Media, Viral 15 Responses »

Mar 142012

QR (Quick Response) Codes…love them or hate them?

Originally designed for the Automotive Industry then adapted to other industries due to it’s fast readability and large storage design. Some believe they are an excellent marketing tool targeting mobile users with smartphones. And since the QR Codes can hold four different types of data (numeric, alphanumeric, byte/binary, Kanji), marketers can develop very diverse campaigns tailored to their product or campaign.

QR Codes are popping up everywhere. Not only on product packaging, you’ll find them on direct mailings, business cards, emails, bumper stickers…I’ve even seen them alongside the names of Journalists on the Local TV Newscasts.

As QR Codes become more popular, from a marketing standpoint, you will most likely to want them to stand out from the standard black and white block image. There are tools out there now that allow you to insert your own logo, change the design, and colors.

4 Ways Restaurants Should Use QR Codes | Social ShuffleHere are four ways restaurants can effectively leverage QR codes to improve the overall dining experience.

via Scoop.it

Here are some QR Codes that I recently designed for Infusioni Media. One note, you must be careful when using these generation tools. Be sure to test them with different QR Code Scanning Apps prior to publishing.

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