Jun 182013
 
digital marketing strategy Mashable   3 Ways Paid Social Ads Can Explode Your Content3 Ways Paid Social Ads Can Explode Your ContentThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Content marketing — creating and distributing relevant content to attract, acquire, and engage your target audience — has become a popular marketing tactic over the past few years.

embedly powered small light Mashable   3 Ways Paid Social Ads Can Explode Your Content

May 142012
 

I will admit, I’ve been highly skeptical of Social Media Ads especially Blog Ads & Facebook Ads.  How many people actually notice or much less click on these Ads?

After receiving a $50 credit from Facebook to try out their Ad system, I decided to put it to the test.

Screen Shot 2012 05 14 at 6.07.29 PM Facebook Ad Experiment Part 1

 

 

 

 

 

So I created the above Ad targeting Small Business owners in the United States to start.  I had the campaign begin mid day this past Friday, with a budget of $5 a Day (very conservative daily budget) for 10 days.  Within 24 hours I had over 30 new “Likes” on my page.  At that time, that was about a 25% increase total for the Facebook Page.  Now on Day 3, here are the stats:

17,743 Impressions – Number of times the ad has been displayed on Facebook
42 Clicks – Number of actual clicks the ad has received directly.
30 Social Reach – Number of times the ad was displayed due to their friends clicking on the direct ad.
178 Social Impressions – Number of times the page was mentioned due to friends liking the Page.
85 Connections – Number of people who have liked the page either directly or indirectly to the Ad Campaign.
For this experiment, the last number  of 85 Connections is the most important (and impressive) stat.  My page is up to 227 Likes total with a small budget of $5/Day.  Next I will experiment with a 2nd ad in the campaign to see how various styles may impact clicks.

 

 Facebook Ad Experiment Part 1
Mar 192012
 
6267419182 591cbd33ae m I Love Siri!!!

Siri not in Canada yet (Photo credit: AshtonPal)

I’ve been trying to get Siri installed on my iPhone 4 for quite some time now.  Every week there seems to be some new trick published on mainstream iPhone & Jailbreaking Blogs to bypass Apple’s restriction of Siri to the iPhone 4S only platform.  However, each time something failed.  Until today!!!

I was able to activate Siri this morning.  I am very impressed!  I was able to play Music, find a good BBQ Restaurant in Kansas City (I had to try the “What’s the best BBQ Restaurant in Kansas City” from the Apple Commercial…especially with my strong ties to the city.

photo 1 1 I Love Siri!!!

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photo 1 1 150x150 I Love Siri!!!photo 2 150x150 I Love Siri!!!photo 3 150x150 I Love Siri!!!

And what was really impressive, I was able to send Teresa a text message without typing while driving.  While the punctuation wasn’t the best, the voice recognition was excellent.

Have you tried Siri?  If so, what is your favorite feature?

MySignature chris I Love Siri!!!

 

 

 

 I Love Siri!!!
Mar 142012
 

QR (Quick Response) Codes…love them or hate them?

AboutMe Fun with QR Codes!

Originally designed for the Automotive Industry then adapted to other industries due to it’s fast readability and large storage design.  Some believe they are an excellent marketing tool targeting mobile users with smartphones.  And since the QR Codes can hold four different types of data (numeric, alphanumeric, byte/binary, Kanji), marketers can develop very diverse campaigns tailored to their product or campaign.

Screen Shot 2012 03 14 at 8.33.41 AM Fun with QR Codes!

QR Codes are popping up everywhere.  Not only on product packaging, you’ll find them on direct mailings, business cards, emails, bumper stickers…I’ve even seen them alongside the names of Journalists on the Local TV Newscasts.

As QR Codes become more popular, from a marketing standpoint, you will most likely to want them to stand out from the standard black and white block image.  There are tools out there now that allow you to insert your own logo, change the design, and colors.

 Fun with QR Codes!4 Ways Restaurants Should Use QR Codes | Social ShuffleHere are four ways restaurants can effectively leverage QR codes to improve the overall dining experience.

embedly powered small light Fun with QR Codes!

Here are some QR Codes that I recently designed for Infusioni Media.  One note, you must be careful when using these generation tools.  Be sure to test them with different QR Code Scanning Apps prior to publishing.

infusion logo 300x300 Fun with QR Codes!

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Infusion Media Website

tiny Fun with QR Codes!

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“Like” Infusion Media on Facebook

tiny Fun with QR Codes!

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Follow Infusion Media on Twitter

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Circle Infusion Media on Google+

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Connect with Infusion Media on LinkedIn

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Email Infusion Media

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Text Message (SMS) Infusion Media

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Call Infusion Media

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Infusion Media Contact Info

tiny Fun with QR Codes!

Screen Shot 2012-03-14 at 8.33.41 AM

tiny Fun with QR Codes!

AboutMe

infusion logo 150x150 Fun with QR Codes!infusion logo FB 150x150 Fun with QR Codes!infusion logo Twitter 150x150 Fun with QR Codes!infusion logo GPlus 150x150 Fun with QR Codes!infusion logo LinkedIn 150x150 Fun with QR Codes!infusion logo email 150x150 Fun with QR Codes!infusion logo sms 150x150 Fun with QR Codes!infusion logo phonecall 150x150 Fun with QR Codes!infusion logo me card 150x150 Fun with QR Codes!Screen Shot 2012 03 14 at 8.33.41 AM 150x150 Fun with QR Codes!AboutMe 150x150 Fun with QR Codes!

 

What are your thoughts on QR Codes?  Have you used QR Codes as either a Marketer or Consumer?

MySignature chris Fun with QR Codes!

 

 

 

 Fun with QR Codes!