Logo used from the start of the Chrome project until March 2011 (Photo credit: Wikipedia)
I’ve seen several articles this morning about Google Chrome taking over the #1 spot as most popular Web Browser. I personally use Google Chrome as my primary web browsing tool on my Macbook Pro. Also, I do use Safari and Firefox as secondary browsers occasionally, Google Chrome won me over with the least crashes, memory issues, and web site compatibility problems.
And as an avid Google+ User, it is an excellent tool for managing that Social Media platform.
Have you tried Google Drive yet? If you’re an early adopter (aka Geek) like me, most likely you have! lol
If not, here’s my two Geek Cents worth….
“What is Google Drive?” you ask…
Google Drive is a cloud service that allows you to store your documents, then access them from your PC, Mac, Tablet, and Smartphone. There are currently apps available for Windows, Android, and Mac OS. iOS Apps are stated to be coming soon.
It is very simple to setup and if you already use Google Docs, it automatically moves your Documents to your Google Drive. You can then setup new folders, create new files, and share/collaborate with others. Note: You have the option to either keep the files private or share them with individuals (single or multiple). You files will remain secure if you don’t share them or remain secure between your group. It also interfaces well with other Google Apps such as GMail and Google+.
Another awesome feature of Google Drive reminds me of Apples Time Capsule/Time Machine. When you save a version of the file on Google Drive, you can access previous versions up to 30 days in the past.
And another amazing feat…the price! For up to 5 GB, the service is free. Want more space? You can upgrade to 25 GB for $2.50 a month and 100 GB for only $5.00 a month!!!
Be sure to check out the Google Drive Intro video below.
Protester with a Guy Fawkes mask in the ¡Democracia Real Ya! (True Democracy Right Now!), in the Puerta del Sol (Sun Gate) in Madrid, on May 17 2011. The banner hashtag is both a detournement of the Monty Python joke Nobody expects the Spanish Inquisition!, and a reference to the decisive role played by Twitter and other social networks. (Photo credit: Wikipedia)
Twitter can be a very powerful tool for Small Businesses. Even if you haven’t developed large following, by appending a hashtag to your tweet can get your tweet noticed.
What is this thing called a hashtag?
Hashtags are words or phrases prefixed with the symbol “#” a form of metadata tag. They are used within IRC networks to identify groups and topics, as well as short messages on microblogging social networking services such as Twitter, identi.ca or Google+ may be tagged by including one or more with multiple words concatenated, such as those in: #Wikipedia is an #encyclopedia
Then, a person can search for the string #Wikipedia and this tagged word will appear in the search engine results. Such tags are case-insensitive, with CamelCase often used for readability.**
Originally designed for the Automotive Industry then adapted to other industries due to it’s fast readability and large storage design. Some believe they are an excellent marketing tool targeting mobile users with smartphones. And since the QR Codes can hold four different types of data (numeric, alphanumeric, byte/binary, Kanji), marketers can develop very diverse campaigns tailored to their product or campaign.
QR Codes are popping up everywhere. Not only on product packaging, you’ll find them on direct mailings, business cards, emails, bumper stickers…I’ve even seen them alongside the names of Journalists on the Local TV Newscasts.
As QR Codes become more popular, from a marketing standpoint, you will most likely to want them to stand out from the standard black and white block image. There are tools out there now that allow you to insert your own logo, change the design, and colors.
Here are some QR Codes that I recently designed for Infusioni Media. One note, you must be careful when using these generation tools. Be sure to test them with different QR Code Scanning Apps prior to publishing.
The Story of South African Wines (Photo credit: DimitraTzanos)
Ever created an Infographic? You know…one of those graphs that combine Data & Graphics that give you that “Wow” impression when it loads a full web page? lol There are some tools out there to help create specialized Infographics such as Resume’s or LinkedIn Profiles. Or you can create your own with a graphics program such as Photoshop.
Visual.ly is now rolling out a tool to easily create Infographics and makes it even easier to share it across your Social Media Networks, Blogs, Websites, email, etc. They currently only have a limited amount of tools to start, but they promise a full list of new tools coming soon.
I decided to try it out. One of their featured tools is to compare Twitter accounts with a SXSW Theme. So I compared myself to my Twitter Friend Irene Kimmel (@irenekimmel). The output was very impressive! (See below.). My only complaint is that since I changed my Twitter Username last week, the graphic is only showing one week of stats. Not sure if this is a Twitter bug or Visual.ly issue since by changing my name I kept my years and years of Twitter history.
Have you seen KONY 2012? This is probably one of the most explosive viral videos so far. In 6 Days, this video has been viewed over 70 Million times. And that is just on it’s original direct link.
If you’re one of the few people are not familiar with it, KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.
Yes, there is a lot of Social “Fire Power” behind it such as Will Smith, Lady Gaga, George Clooney, Oprah, Rihanna…just to name a few who have supported this campaign. But it still takes the average Social Media user to retweet, post, share in many different ways for it to make the mark that this viral campaign has made.
Also take note, that for something to go “Viral” doesn’t mean it has to be a world wide phenomenon. Viral can be directed to certain demographics, geography, industry, etc. Even reaching smaller groups, it can be powerful.
This article makes some great points, especially on the Pro side. However, I tend to disagree with one item on the Con side of their list. Yes, Google+ has a smaller audience, however, it is an audience of “early adopters” who im many cases have a larger social media influence as compared to other typical Social Media users.
I do believe Google+ is here to stay and is a viable solution for Small Businesses in this Social Media World.
I’ve had my Twitter name Wireless_Geek since I started Tweeting several years ago. At that point I was heavily focused in the latest Technology of the Wireless Industry. But over the past couple years, I’ve been less “Wireless”. So it would only make sense to rebrand my Twitter name towards my new endeavors. But beware…if takes some careful planning before you just change your Twitter Name in the Twitter Account Preferences.
Here are some helpful steps to consider:
1. Twitter Name – (ok…most obvious) – Since I’m beginning to do Business as Infusion Media, I wanted to find a name closely related. However, since Twitter Branding hasn’t gone mainstream (and the jury is still out on the pricing for Branded Pages), I decided to do a slight variation and merge it with my Geek self brand as well. So I went with @InfusedGeek. I guess I could have done a totally different account and name it more towards the brand, but at this point I weighed the pros & cons and decided to go with the rename. However, after I changed my Twitter name, I recreated my old Twitter Name using a second email address with my new profile info in the bio. Also, I will be able to reply to any tweets that are directed to the old name.
2. Twitter Background & Avatar – Keep this in consideration. You may want to change to Twitter profile background & avatar to reflect the name change. I personally have decided to wait a few days to do this in order not to confuse followers at first.
3. Websites – Make a list of websites where you have profiled your Twitter Name. e.g. Facebook, Google+, Blogs (Profile, footers, widgets, etc), Bit.ly (and/or other URL shorteners), LinkedIn, About.Me, Buffer App, …..
4. Email Signatures – Do you have your Twitter name listed in your Email Signature? If so, be sure to change it!
5. Other Media – Many people have their Twitter name coded into Profile pictures and other media. Also, any QR Codes, Business Cards, etc need to be remembered as well.
Hope this helps! If you have any questions, please don’t hesitate to contact me!