Protester with a Guy Fawkes mask in the ¡Democracia Real Ya! (True Democracy Right Now!), in the Puerta del Sol (Sun Gate) in Madrid, on May 17 2011. The banner hashtag is both a detournement of the Monty Python joke Nobody expects the Spanish Inquisition!, and a reference to the decisive role played by Twitter and other social networks. (Photo credit: Wikipedia)
Twitter can be a very powerful tool for Small Businesses. Even if you haven’t developed large following, by appending a hashtag to your tweet can get your tweet noticed.
What is this thing called a hashtag?
Hashtags are words or phrases prefixed with the symbol “#” a form of metadata tag. They are used within IRC networks to identify groups and topics, as well as short messages on microblogging social networking services such as Twitter, identi.ca or Google+ may be tagged by including one or more with multiple words concatenated, such as those in: #Wikipedia is an #encyclopedia
Then, a person can search for the string #Wikipedia and this tagged word will appear in the search engine results. Such tags are case-insensitive, with CamelCase often used for readability.**
Here are some statistics from a popular hashtag: