Fun with QR Codes!

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Mar 142012

QR (Quick Response) Codes…love them or hate them?

Originally designed for the Automotive Industry then adapted to other industries due to it’s fast readability and large storage design. Some believe they are an excellent marketing tool targeting mobile users with smartphones. And since the QR Codes can hold four different types of data (numeric, alphanumeric, byte/binary, Kanji), marketers can develop very diverse campaigns tailored to their product or campaign.

QR Codes are popping up everywhere. Not only on product packaging, you’ll find them on direct mailings, business cards, emails, bumper stickers…I’ve even seen them alongside the names of Journalists on the Local TV Newscasts.

As QR Codes become more popular, from a marketing standpoint, you will most likely to want them to stand out from the standard black and white block image. There are tools out there now that allow you to insert your own logo, change the design, and colors.

4 Ways Restaurants Should Use QR Codes | Social ShuffleHere are four ways restaurants can effectively leverage QR codes to improve the overall dining experience.

via Scoop.it

Here are some QR Codes that I recently designed for Infusioni Media. One note, you must be careful when using these generation tools. Be sure to test them with different QR Code Scanning Apps prior to publishing.

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infusion-logo

Infusion Media Website

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“Like” Infusion Media on Facebook

infusion-logo-Twitter

Follow Infusion Media on Twitter

infusion-logo-GPlus

Circle Infusion Media on Google+

infusion-logo-LinkedIn

Connect with Infusion Media on LinkedIn

infusion-logo-email

Email Infusion Media

infusion-logo-sms

Text Message (SMS) Infusion Media

infusion-logo-phonecall

Call Infusion Media

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Infusion Media Contact Info

Screen Shot 2012-03-14 at 8.33.41 AM

AboutMe

What are your thoughts on QR Codes? Have you used QR Codes as either a Marketer or Consumer?

Does anyone use QR Codes? The jury is still out(liesdamnedliesstatistics.com)
10 Creative Ways to Use QR Codes for Marketing(mashable.com)
QR Codes Connect Art on the Wall With Music on Your iPhone(mashable.com)
WTF QR CODES Tumblr represents tech in our increasingly dumb society(digitaltrends.com)
QR Codes of the Future?(socialmediatoday.com)

Denise Sonnenberg

There’s always a lot of discussion in groups (who focus on Social Media) about the value of QR codes. I’ve seen lots of examples of really bad implementation. But overall, I think there is a good purpose for them. Just be sure to put them someplace that is not a moving target.

http://zoeticgeek.com/ Chris Lewis

Well…a moving target could be a nice game with a reward! LOL

Thanks Denise!

IngeniousTravel

I like them and I’m thinking of ways that I can incorporate them into my travel business. Maybe a type of scavenger hunt that takes people around the city they are visiting.

http://zoeticgeek.com/ Chris Lewis

A scavenger hunt is a great idea! Thanks for sharing!

Matt Shirley

Seems like you could even make QR codes useful for websites, as long as you have users who have printers…
http://www.drdeadline.com Rick Clark

With well over half of all internet searches now done with mobile devices, it bodes well for QR codes. I’m a much bigger fan of dynamic QR codes than static. Maybe go into that in detail in your next blog.

http://zoeticgeek.com/ Chris Lewis

Thanks Rick! Definitely a good idea to discuss!

http://social-drivers.com Mindy Koch

I love your designs!! Those are really great looking QR codes!

http://zoeticgeek.com/ Chris Lewis

Thanks Mindy! I was trying to design the colors to coincide with my logo. Glad you like them!

http://www.drdeadline.com Rick Clark

Did a little investigation into utilization of the apps that read QR codes. Apparently, of those downloaded something less than 20% are used more than a dozen times during the first 30 days and most go dormant after 60 days. That may be more the fault of the apps or how the codes are being implemented than the codes themselves.

http://zoeticgeek.com/ Chris Lewis

I’ve noticed myself Rick that all Readers aren’t made the same. I have 3 different apps on my iPhone that I test with. Also, I’ve noticed that some of the Apps won’t accept an email or place a phone call as well.

Thanks Rick for your awesome feedback! Always appreciated!!!

http://www.fabriziofaraco.it/?lang=en Fabrizio Faraco

I think QR codes are really useful tools for marketing. First of all are very useful to target those having a smartphone or a tablet with no GPS. It’s a very handy tool that can be used in a lot of creative way. It’s something I always suggest to my smallbiz client.

http://zoeticgeek.com/ Chris Lewis

Excellent points! Thanks Fabrizio!

http://lovehateadvertising.wordpress.com/ Mitch Devine

As a marketer, I think QR codes are a handy way to get mobile prospects to your website. But aesthetically they’re kinda ugly, and too many marketers use them incorrectly or don’t have their landing pages optimized for mobile devices, or even directed to a specific page for the person scanning. A lot of squandered opportunities. Author Jeffrey Hayzlett came up with an alternative to QR codes for the chapter headings in his book “Running the Gauntlet” (for additional content) because he also thought the codes were ugly. Check out “Snap Tags.” Here’s a link: http://www.mobilemarketer.com/cms/news/software-technology/11620.html

Cheers!
http://my168project.com/ Matches Malone

While I think QR codes may be a good thing, they’re ugly at the same time, however, I do see them replacing UPC unless the fascination with mobile goes away….

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