QR (Quick Response) Codes…love them or hate them?
Originally designed for the Automotive Industry then adapted to other industries due to it’s fast readability and large storage design. Some believe they are an excellent marketing tool targeting mobile users with smartphones. And since the QR Codes can hold four different types of data (numeric, alphanumeric, byte/binary, Kanji), marketers can develop very diverse campaigns tailored to their product or campaign.
QR Codes are popping up everywhere. Not only on product packaging, you’ll find them on direct mailings, business cards, emails, bumper stickers…I’ve even seen them alongside the names of Journalists on the Local TV Newscasts.
As QR Codes become more popular, from a marketing standpoint, you will most likely to want them to stand out from the standard black and white block image. There are tools out there now that allow you to insert your own logo, change the design, and colors.
Here are some QR Codes that I recently designed for Infusioni Media. One note, you must be careful when using these generation tools. Be sure to test them with different QR Code Scanning Apps prior to publishing.
What are your thoughts on QR Codes? Have you used QR Codes as either a Marketer or Consumer?