Mar 112012
300px George Clooney Elisabetta Canalis 66%C3%A8me Festival de Venise %28Mostra%29 The Viral Power of Social Media

Image via Wikipedia

Have you seen KONY 2012?  This is probably one of the most explosive viral videos so far.  In 6 Days, this video has been viewed over 70 Million times.  And that is just on it’s original direct link.

If you’re one of the few people are not familiar with it, KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

Yes, there is a lot of Social “Fire Power” behind it such as Will Smith, Lady Gaga, George Clooney, Oprah, Rihanna…just to name a few who have supported this campaign.  But it still takes the average Social Media user to retweet, post, share in many different ways for it to make the mark that this viral campaign has made.

Also take note, that for something to go “Viral” doesn’t mean it has to be a world wide phenomenon.  Viral can be directed to certain demographics, geography, industry, etc.  Even reaching smaller groups, it can be powerful.

MySignature chris The Viral Power of Social Media







 The Viral Power of Social Media
Mar 062012

6171303026 6a99300505 m ViralBlog   6 Pros And Cons Of Google+ For Small Business

I just came across this Blog Post about using Google+ for Small Business from ViralBlog.

This article makes some great points, especially on the Pro side.  However, I tend to disagree with one item on the Con side of their list.  Yes, Google+ has a smaller audience, however, it is an audience of “early adopters” who im many cases have a larger social media influence as compared to other typical Social Media users.

I do believe Google+ is here to stay and is a viable solution for Small Businesses in this Social Media World.

MySignature chris ViralBlog   6 Pros And Cons Of Google+ For Small Business







 ViralBlog   6 Pros And Cons Of Google+ For Small Business
Mar 052012
Twitter Badge 1 Rebranding Tip   Twitter

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I’ve had my Twitter name Wireless_Geek since I started Tweeting several years ago.  At that point I was heavily focused in the latest Technology of the Wireless Industry.  But over the past couple years, I’ve been less “Wireless”.  So it would only make sense to rebrand my Twitter name towards my new endeavors.  But beware…if takes some careful planning before you just change your Twitter Name in the Twitter Account Preferences.

Here are some helpful steps to consider:

1. Twitter  Name – (ok…most obvious) – Since I’m beginning to do Business as Infusion Media, I wanted to find a name closely related.  However, since Twitter Branding hasn’t gone mainstream (and the jury is still out on the pricing for Branded Pages), I decided to do a slight variation and merge it with my Geek self brand as well.  So I went with @InfusedGeek.  I guess I could have done a totally different account and name it more towards the brand, but at this point I weighed the pros & cons and decided  to go with the rename.  However, after I changed my Twitter name, I recreated my old Twitter Name using a second email address with my new profile info in the bio.  Also, I will be able to reply to any tweets that are directed to the old name.

Screen Shot 2012 03 05 at 3.31.36 PM 300x156 Rebranding Tip   Twitter

2.  Twitter Background & Avatar – Keep this in consideration.  You may want to change to Twitter profile background & avatar to reflect the name change.  I personally have decided to wait a few days to do this in order not to confuse followers at first.

3.  Websites – Make a list of websites where you have profiled your Twitter Name. e.g. Facebook, Google+, Blogs (Profile, footers, widgets, etc), (and/or other URL shorteners), LinkedIn, About.Me, Buffer App, …..

4.  Email Signatures – Do you have your Twitter name listed in your Email Signature?  If so, be sure to change it!

5.  Other Media – Many people have their Twitter name coded into Profile pictures and other media.  Also, any QR Codes, Business Cards, etc need to be remembered as well.

Hope this helps!  If you have any questions, please don’t hesitate to contact me!

And be sure to follow @InfusedGeek on Twitter!



MySignature chris Rebranding Tip   Twitter







 Rebranding Tip   Twitter
Mar 032012
150x100 Small Business Social Media Tip   LinkedIn Pages

Image by Getty Images via @daylife

LinkedIn…are you familiar with it?  It’s one of the most popular Social Networks geared specifically for Business Networking.  It’s a great asset for individuals to expand their network and even jobseekers.  You can join Groups for valuable discussions for almost any Business related subject, give (and request) recommendations, search & apply for jobs….so many advantages for the individual.

And LinkedIn is also a must have tool for Small businesses.  SB’s can set up their own “Page” similar to Facebook.  I actually just set up a Business Page for Infusion Media the other day.  You start by setting up basic information about the Company.  Then you can actually link employees who are on LinkedIn to the Company.  Businesses can also advertise open positions from the Page profile and link news feeds/blogs.

Screen Shot 2012 03 03 at 6.26.25 PM 1024x929 Small Business Social Media Tip   LinkedIn Pages

LInkedIn Pages for Companies


But where I believe the real advantage for Businesses using the LinkedIn Page is the Product & Services Feature.  You can setup an extensive description of the products and/or services that your Company offers.  And then other LinkedIn members can leave recommendations/reviews on the products and services.  Oh yeah…SEO techniques can be applied to the Page as well!  Such a great Marketing tool!

Be sure to follow Infusion Media on LinkedIn!



MySignature chris Small Business Social Media Tip   LinkedIn Pages







 Small Business Social Media Tip   LinkedIn Pages