Jun 182013
 
digital marketing strategy Mashable   3 Ways Paid Social Ads Can Explode Your Content3 Ways Paid Social Ads Can Explode Your ContentThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Content marketing — creating and distributing relevant content to attract, acquire, and engage your target audience — has become a popular marketing tactic over the past few years.

embedly powered small light Mashable   3 Ways Paid Social Ads Can Explode Your Content

May 252012
 
3387026349 90f16bd40a m Paypal Increases Reach Into Physical Storefronts

iPhone Mobile Payment 100 Euro (Photo credit: monty.metzger)

Online payment giant Paypal recently announced that it has signed deals with 15 major Retailers to allow customers to pay for purchases using their mobile phones.  Atlanta based Home Depot earlier this year began accepting Mobile Payments via Paypal in about 2,000 of it’s stores.  Now in addition such retailers such as Office Depot, Barnes & Noble, J.C. Penney, Abercrombie & Fitch, Toys R Us…just to name a few, will begin using the Mobile Payment system.  Definitely a plus for consumers in giving them a choice and convenience in making payments in this new Digital Age.

In addition to the major retailers, Paypal also has announced that over 300,000 Small Businesses have signed up for their Paypal Here services which allows Merchants to accept credit card payments via their Smartphones.  This service directly competes with the startup service Square which has offered a similar service at low rates.  Personally, I would like to see Paypal be able to offer  Mobile Payments to Small Businesses as well in order to give similar conveniences to consumers with Small Businesses as they have with the large retailers.  Another service called LevelUp has been making leeway with offering Mobile Payments to Small Businesses.

 Paypal Increases Reach Into Physical Storefronts
May 142012
 

I will admit, I’ve been highly skeptical of Social Media Ads especially Blog Ads & Facebook Ads.  How many people actually notice or much less click on these Ads?

After receiving a $50 credit from Facebook to try out their Ad system, I decided to put it to the test.

Screen Shot 2012 05 14 at 6.07.29 PM Facebook Ad Experiment Part 1

 

 

 

 

 

So I created the above Ad targeting Small Business owners in the United States to start.  I had the campaign begin mid day this past Friday, with a budget of $5 a Day (very conservative daily budget) for 10 days.  Within 24 hours I had over 30 new “Likes” on my page.  At that time, that was about a 25% increase total for the Facebook Page.  Now on Day 3, here are the stats:

17,743 Impressions – Number of times the ad has been displayed on Facebook
42 Clicks – Number of actual clicks the ad has received directly.
30 Social Reach – Number of times the ad was displayed due to their friends clicking on the direct ad.
178 Social Impressions – Number of times the page was mentioned due to friends liking the Page.
85 Connections – Number of people who have liked the page either directly or indirectly to the Ad Campaign.
For this experiment, the last number  of 85 Connections is the most important (and impressive) stat.  My page is up to 227 Likes total with a small budget of $5/Day.  Next I will experiment with a 2nd ad in the campaign to see how various styles may impact clicks.

 

 Facebook Ad Experiment Part 1
May 112012
 
300px Pinterest logo Small Business & Pinterest

Red Pinterest logo (Photo credit: Wikipedia)

A new report suggests even further how Small Businesses should be utilizing the new Social Media Platform Pinterest for Social Media Marketing. As the report states, typically Small Business owners thinks of Facebook, Twitter, and possibly Linked In as the top sites to utilize for their Brand.

However, with the Visual impact of Pinterest and it’s growth trend in the past year, Small Businesses should not be passing it up. But at the same time, make sure not to ignore the other Social Media networks as well.

 Small Business & Pinterest
May 082012
 
300px Group of smartphones Mobile Is the Gateway to Small Business Owners, SMBs   eMarketer

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

Just came across this very insightful article from eMarketer on the subject of Mobile (Smartphone) usage among Small & Medium Businesses.

If you’re marketing to Small Businesses, this is definitely something you need to keep in mind.  Especially take make sure that your content is geared towards mobile access.

Mobile Is the Gateway to Small-Business Owners, SMBs – eMarketer.

 Mobile Is the Gateway to Small Business Owners, SMBs   eMarketer
May 042012
 

Chris Lewis dba Infusion Media has received it’s Certificate of Organization State of Georgia Secretary of State.

LogoColorTextBelow 300x258 Infusion Media Organizes Under LLC

MARIETTA, GA – May 4, 2012 - Infusion Media LLC, a Domestic Limited Liability Company, has been duly organized under the laws of the State of Georgia by filing of articles of organization in the Office of the Secretary of State of Georgia.

Infusion Media strongly believes that Small & Medium Businesses (SMB’s) are the Backbone of America’s Economy.  By assisting SMB’s utilize the latest Social and Digital Technology, they will be able to prosper in Sales which will also lead to additional hiring….all which will improve the local economy.  Infusion Media is proud to offer Services catered to the Small & Medium Businesses at an Affordable cost.

Services include, but are not limited to:

  • Social Media Consulting
  • Management of blogs, podcasts, and social media sites, such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, Google+, Flickr, Tumblr, etc…
  • Social Media Marketing Strategy
  • Email Marketing Strategy & Implementation
  • Social Media Implementation Guidelines and Social Media Policy
  • Social Profile Creation
  • Blog Design, Strategy, Setup and/or Optimization
  • Search Engine Optimization (SEO)
  • Branding (Traditional & New Media)
  • Domain Registration & Web Hosting

For mor information, please contact Infusion Media by visiting InfusionMediaMogul.com, email chris@infusionmediamogul.com or call 678.451.5225.

 

Apr 302012
 

Screen Shot 2012 04 30 at 10.00.09 AM 1024x603 Infusion Media Up to 88 Likes On Facebook

Why is 88 such a significant number?  8 is my Lucky Number!  Plus, I graduated from High School in ’88.  (Yes, I just dated myself…lol).

Thank you everyone for your Support of Infusion Media!  Good things are coming!

MySignature chris rev Infusion Media Up to 88 Likes On Facebook

 

 

 

 Infusion Media Up to 88 Likes On Facebook
Apr 272012
 

LogoColorTextBelow1 300x258 Infusion Media Announces SMB ServicesInfusion Media strongly believes that Small & Medium Businesses (SMB’s) are the Backbone of America’s Economy.  By assisting SMB’s utilize the latest Social and Digital Technology, they will be able to prosper in Sales which will also lead to additional hiring….all which will improve the local economy.  Infusion Media is proud to offer Services catered to the Small & Medium Businesses at an Affordable cost.

Services include, but are not limited to:

  • Social Media Consulting
  • Management of blogs, podcasts, and social media sites, such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, Google+, Flickr, Tumblr, etc…
  • Social Media Marketing Strategy
  • Email Marketing Strategy & Implementation
  • Social Media Implementation Guidelines and Social Media Policy
  • Social Profile Creation
  • Blog Design, Strategy, Setup and/or Optimization
  • Search Engine Optimization (SEO)
  • Branding (Traditional & New Media)
  • Domain Registration & Web Hosting

For mor information, please contact Infusion Media at chris@infusionmediamogul.com or call 678.451.5225.

 

 Infusion Media Announces SMB Services
Apr 112012
 
300px DSCN3040 downtownminturn e 600 ReBlog: 9 Small Business Social Media Success Stories

View along the business district of downtown Minturn, Colorado. April 28, 2005. (Photo credit: Wikipedia)

Original Post:  9 Small Business Social Media Success Stories via Social Media Examiner

 

 ReBlog: 9 Small Business Social Media Success Stories