Jun 182013
digital marketing strategy Mashable   3 Ways Paid Social Ads Can Explode Your Content3 Ways Paid Social Ads Can Explode Your ContentThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Content marketing — creating and distributing relevant content to attract, acquire, and engage your target audience — has become a popular marketing tactic over the past few years.

embedly powered small light Mashable   3 Ways Paid Social Ads Can Explode Your Content

May 252012
3387026349 90f16bd40a m Paypal Increases Reach Into Physical Storefronts

iPhone Mobile Payment 100 Euro (Photo credit: monty.metzger)

Online payment giant Paypal recently announced that it has signed deals with 15 major Retailers to allow customers to pay for purchases using their mobile phones.  Atlanta based Home Depot earlier this year began accepting Mobile Payments via Paypal in about 2,000 of it’s stores.  Now in addition such retailers such as Office Depot, Barnes & Noble, J.C. Penney, Abercrombie & Fitch, Toys R Us…just to name a few, will begin using the Mobile Payment system.  Definitely a plus for consumers in giving them a choice and convenience in making payments in this new Digital Age.

In addition to the major retailers, Paypal also has announced that over 300,000 Small Businesses have signed up for their Paypal Here services which allows Merchants to accept credit card payments via their Smartphones.  This service directly competes with the startup service Square which has offered a similar service at low rates.  Personally, I would like to see Paypal be able to offer  Mobile Payments to Small Businesses as well in order to give similar conveniences to consumers with Small Businesses as they have with the large retailers.  Another service called LevelUp has been making leeway with offering Mobile Payments to Small Businesses.

 Paypal Increases Reach Into Physical Storefronts
May 162012
300px Failwhale Twitter Confirms 10 Million Active Users in the UK

twitter fail image (Photo credit: Wikipedia)

Twitter Confirms 10 Million Active Users in the UK.


I will admit I was surprised to see this figure.  10 Million “Active” Twitter users in the UK!  The article states that is 1 in 6 residents in the UK that log into the Twitter service.  Could the popularity be due to the mobility advantage of Twitter?

For Small Businesses targeting Mobile users, this is definitely something you want to keep in mind.  Besides Twitter being more of an engaging platform, it also provides more of a localization platform as well.

It will be also interesting to see the Twitter trends during the Summer Olympics.

 Twitter Confirms 10 Million Active Users in the UK
May 142012

I will admit, I’ve been highly skeptical of Social Media Ads especially Blog Ads & Facebook Ads.  How many people actually notice or much less click on these Ads?

After receiving a $50 credit from Facebook to try out their Ad system, I decided to put it to the test.

Screen Shot 2012 05 14 at 6.07.29 PM Facebook Ad Experiment Part 1






So I created the above Ad targeting Small Business owners in the United States to start.  I had the campaign begin mid day this past Friday, with a budget of $5 a Day (very conservative daily budget) for 10 days.  Within 24 hours I had over 30 new “Likes” on my page.  At that time, that was about a 25% increase total for the Facebook Page.  Now on Day 3, here are the stats:

17,743 Impressions – Number of times the ad has been displayed on Facebook
42 Clicks – Number of actual clicks the ad has received directly.
30 Social Reach – Number of times the ad was displayed due to their friends clicking on the direct ad.
178 Social Impressions – Number of times the page was mentioned due to friends liking the Page.
85 Connections – Number of people who have liked the page either directly or indirectly to the Ad Campaign.
For this experiment, the last number  of 85 Connections is the most important (and impressive) stat.  My page is up to 227 Likes total with a small budget of $5/Day.  Next I will experiment with a 2nd ad in the campaign to see how various styles may impact clicks.


 Facebook Ad Experiment Part 1
May 112012
300px Pinterest logo Small Business & Pinterest

Red Pinterest logo (Photo credit: Wikipedia)

A new report suggests even further how Small Businesses should be utilizing the new Social Media Platform Pinterest for Social Media Marketing. As the report states, typically Small Business owners thinks of Facebook, Twitter, and possibly Linked In as the top sites to utilize for their Brand.

However, with the Visual impact of Pinterest and it’s growth trend in the past year, Small Businesses should not be passing it up. But at the same time, make sure not to ignore the other Social Media networks as well.

 Small Business & Pinterest