Jun 182013
digital marketing strategy Mashable   3 Ways Paid Social Ads Can Explode Your Content3 Ways Paid Social Ads Can Explode Your ContentThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Content marketing — creating and distributing relevant content to attract, acquire, and engage your target audience — has become a popular marketing tactic over the past few years.

embedly powered small light Mashable   3 Ways Paid Social Ads Can Explode Your Content

May 142012

I will admit, I’ve been highly skeptical of Social Media Ads especially Blog Ads & Facebook Ads.  How many people actually notice or much less click on these Ads?

After receiving a $50 credit from Facebook to try out their Ad system, I decided to put it to the test.

Screen Shot 2012 05 14 at 6.07.29 PM Facebook Ad Experiment Part 1






So I created the above Ad targeting Small Business owners in the United States to start.  I had the campaign begin mid day this past Friday, with a budget of $5 a Day (very conservative daily budget) for 10 days.  Within 24 hours I had over 30 new “Likes” on my page.  At that time, that was about a 25% increase total for the Facebook Page.  Now on Day 3, here are the stats:

17,743 Impressions – Number of times the ad has been displayed on Facebook
42 Clicks – Number of actual clicks the ad has received directly.
30 Social Reach – Number of times the ad was displayed due to their friends clicking on the direct ad.
178 Social Impressions – Number of times the page was mentioned due to friends liking the Page.
85 Connections – Number of people who have liked the page either directly or indirectly to the Ad Campaign.
For this experiment, the last number  of 85 Connections is the most important (and impressive) stat.  My page is up to 227 Likes total with a small budget of $5/Day.  Next I will experiment with a 2nd ad in the campaign to see how various styles may impact clicks.


 Facebook Ad Experiment Part 1
May 112012
300px Pinterest logo Small Business & Pinterest

Red Pinterest logo (Photo credit: Wikipedia)

A new report suggests even further how Small Businesses should be utilizing the new Social Media Platform Pinterest for Social Media Marketing. As the report states, typically Small Business owners thinks of Facebook, Twitter, and possibly Linked In as the top sites to utilize for their Brand.

However, with the Visual impact of Pinterest and it’s growth trend in the past year, Small Businesses should not be passing it up. But at the same time, make sure not to ignore the other Social Media networks as well.

 Small Business & Pinterest
May 022012
150x102 Geek App Review   SocialSafe

(Image credit: Getty Images via @daylife)

I recently tried out an App for my Mac called SocialSafe.  SocialSafe is a tool that claims to back up your Social Media accounts such as Facebook, Twitter, & Instagram just to name a few.  But it also allows you to export your data to your computer.  Social Safe offers a free version which will allow you to backup some Facebook Features.

So after trying the free version, I was so impressed that I upgraded to the Pro Version which allows you to backup up to 4 of your Networks for $6.99 a year.  I then realized that this is a very valuable tool!  So I then upgraded to the Enterprise version which allows you to backup up to 10 Network accounts, plus you have the ability to backup your Facebook Pages as well.  No brainer for $13.99 a year.

Screen Shot 2012 05 02 at 10.36.47 AM Geek App Review   SocialSafe



Here are some screen shots from my installation:

Screen Shot 2012 05 02 at 10.23.32 AM Geek App Review   SocialSafe

Select from various Social Networks


Screen Shot 2012 05 02 at 10.27.07 AM Geek App Review   SocialSafe

Select from different aspects of each Network to backup.


Screen Shot 2012 05 02 at 10.26.13 AM Geek App Review   SocialSafe

Setup your Automatic Backup Schedule.


Screen Shot 2012 05 02 at 10.31.16 AM Geek App Review   SocialSafe

Easily export your data to your Computer.


This Geek Highly Recommends SocialSafe!


MySignature chris rev Geek App Review   SocialSafe








 Geek App Review   SocialSafe
Apr 272012

LogoColorTextBelow1 300x258 Infusion Media Announces SMB ServicesInfusion Media strongly believes that Small & Medium Businesses (SMB’s) are the Backbone of America’s Economy.  By assisting SMB’s utilize the latest Social and Digital Technology, they will be able to prosper in Sales which will also lead to additional hiring….all which will improve the local economy.  Infusion Media is proud to offer Services catered to the Small & Medium Businesses at an Affordable cost.

Services include, but are not limited to:

  • Social Media Consulting
  • Management of blogs, podcasts, and social media sites, such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, Google+, Flickr, Tumblr, etc…
  • Social Media Marketing Strategy
  • Email Marketing Strategy & Implementation
  • Social Media Implementation Guidelines and Social Media Policy
  • Social Profile Creation
  • Blog Design, Strategy, Setup and/or Optimization
  • Search Engine Optimization (SEO)
  • Branding (Traditional & New Media)
  • Domain Registration & Web Hosting

For mor information, please contact Infusion Media at chris@infusionmediamogul.com or call 678.451.5225.


 Infusion Media Announces SMB Services
Apr 232012

Excellent Infographic created by visual.ly overviewing the Facebook stats of Infusion Media.  I must say that I’m very proud of my average user stats!!!


 The Facebook Social Life of Infusion Media
create infographics with visual.ly



 The Facebook Social Life of Infusion Media
Apr 112012
300px DSCN3040 downtownminturn e 600 ReBlog: 9 Small Business Social Media Success Stories

View along the business district of downtown Minturn, Colorado. April 28, 2005. (Photo credit: Wikipedia)

Original Post:  9 Small Business Social Media Success Stories via Social Media Examiner


 ReBlog: 9 Small Business Social Media Success Stories
Apr 082012

Another great Infographic from visual.ly.  And please be sure to check out the Demographic Infographic section.  I have great fans!!!
 The Facebook Social Life of Infusion Media
create infographics with visual.ly


 The Facebook Social Life of Infusion Media
Mar 222012

MartisPlace FBLogo pre like v1 Martis Place   Facebook PagePlease join me in “Like”ing Marti’s Place on Facebook.  Marti’s Place is a Small Business in Marietta, Georgia which is owned by my Friend Marti Richardson.  Marti recently expanded her operations by opening a new storefront after working as an independent stylist at Stu’s Barber Shop which closed in November after the owner, Stuart Gowder, passed away.


If you live and/or work in the Marietta, Roswell, or East Cobb area, I highly recommend using Marti’s Place for your Hair Style needs!


Thank you for your support!! (and in helping Marti’s Place go Viral!!!)

Marti FB Page Banner Martis Place   Facebook Page

 Martis Place   Facebook Page
Mar 132012
2222218013 fc257aeeb9 m Social Media Engagement   Meineke

080116Meineke_711 (Photo credit: MizGingerSnaps)

Kudo’s to Meineke on Social Media Customer Engagement!

Today I visited a local Meineke and checked in via Foursquare (which then went to Twitter…).  This afternoon, I then received this Tweet from Meineke:

@ Thanks for coming in today! Here’s some savings off your next oil change http://t.co/fzqLLWGK
Slide1 normal Social Media Engagement   Meineke
Meineke Car Care

The link then led to these coupons that I can use on my next visit.

Screen Shot 2012 03 13 at 8.13.35 PM Social Media Engagement   Meineke

Very impressive proactive customer engagement! 

MySignature chris Social Media Engagement   Meineke


















 Social Media Engagement   Meineke