Jun 182013
 
digital marketing strategy Mashable   3 Ways Paid Social Ads Can Explode Your Content3 Ways Paid Social Ads Can Explode Your ContentThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Content marketing — creating and distributing relevant content to attract, acquire, and engage your target audience — has become a popular marketing tactic over the past few years.

embedly powered small light Mashable   3 Ways Paid Social Ads Can Explode Your Content

Jun 012012
 
300px Iphone 4G 2 Report: Cricket Wireless To Offer Pre Paid iPhone Service!

English: Iphone 4 Deutsch: Iphone 4 (Photo credit: Wikipedia)

Finally!!!  After years of the iPhone being introduced, and being offered on the major national Wireless Carriers, regional carrier Cricket Wireless (owned by Leap Wireless) has announced it will be offering Pre-Paid Service for the iPhone.

For several years now, Pre-Paid service has been one of the fastest growing segments in the wireless industry.  Now the catch is that subscribers will have to shell out full price for the iPhone.  But I’m also assuming they will be able to activate used iPhones as well since the iPhone second hand market is almost an industry within itself!

Now hopefully other Carriers will follow Cricket’s lead in making the iPhone available to for Pre-Paid subscribers.

 

 Report: Cricket Wireless To Offer Pre Paid iPhone Service!
May 212012
 
256px Chrome Logo.svg Report: Google Chrome   The Worlds Most Popular Web Browser

Logo used from the start of the Chrome project until March 2011 (Photo credit: Wikipedia)

I’ve seen several articles this morning about Google Chrome taking over the #1 spot as most popular Web Browser.  I personally use Google Chrome as my primary web browsing tool on my Macbook Pro.  Also, I do use Safari and Firefox as secondary browsers occasionally, Google Chrome won me over with the least crashes, memory issues, and web site compatibility problems.

And as an avid Google+ User, it is an excellent tool for managing that Social Media platform.

 

 

 Report: Google Chrome   The Worlds Most Popular Web Browser
May 162012
 
300px Failwhale Twitter Confirms 10 Million Active Users in the UK

twitter fail image (Photo credit: Wikipedia)

Twitter Confirms 10 Million Active Users in the UK.

 

I will admit I was surprised to see this figure.  10 Million “Active” Twitter users in the UK!  The article states that is 1 in 6 residents in the UK that log into the Twitter service.  Could the popularity be due to the mobility advantage of Twitter?

For Small Businesses targeting Mobile users, this is definitely something you want to keep in mind.  Besides Twitter being more of an engaging platform, it also provides more of a localization platform as well.

It will be also interesting to see the Twitter trends during the Summer Olympics.

 Twitter Confirms 10 Million Active Users in the UK
May 142012
 

I will admit, I’ve been highly skeptical of Social Media Ads especially Blog Ads & Facebook Ads.  How many people actually notice or much less click on these Ads?

After receiving a $50 credit from Facebook to try out their Ad system, I decided to put it to the test.

Screen Shot 2012 05 14 at 6.07.29 PM Facebook Ad Experiment Part 1

 

 

 

 

 

So I created the above Ad targeting Small Business owners in the United States to start.  I had the campaign begin mid day this past Friday, with a budget of $5 a Day (very conservative daily budget) for 10 days.  Within 24 hours I had over 30 new “Likes” on my page.  At that time, that was about a 25% increase total for the Facebook Page.  Now on Day 3, here are the stats:

17,743 Impressions – Number of times the ad has been displayed on Facebook
42 Clicks – Number of actual clicks the ad has received directly.
30 Social Reach – Number of times the ad was displayed due to their friends clicking on the direct ad.
178 Social Impressions – Number of times the page was mentioned due to friends liking the Page.
85 Connections – Number of people who have liked the page either directly or indirectly to the Ad Campaign.
For this experiment, the last number  of 85 Connections is the most important (and impressive) stat.  My page is up to 227 Likes total with a small budget of $5/Day.  Next I will experiment with a 2nd ad in the campaign to see how various styles may impact clicks.

 

 Facebook Ad Experiment Part 1
May 102012
 


Victoria’s Secret Launches New Campaign On Thefuture.fm

Victoria’s Secret has launched a campaign on the DJ-focused music site Thefuture.fm, including a branded audio channel, exclusive dance mixes, and homepage ads.

Storified by Chris Lewis  · Thu, May 10 2012 18:34:04

Victoria’s Secret Digital Effort Includes DJ Mixes | ClickZ http://fb.me/1MneBrfUZVictoria s secret
Thefuture.fm Internet Radio for Mixed Music Launches | XXLMAG.COMThefuture.fm gives listeners an opportunity to listen to music mixed by the world's top DJs…
Victoria's Secret Digital Effort Includes DJ Mixes – I4U News1 day ago … Victoria's Secret has launched a campaign on the DJ-focused music site Thefuture.fm, including a branded audio channe…
Music & advertising – new twist on long-time trend.ClickZ
Erin Heatherton is gorgeous, damn Victorias Secret knows where to find the hottest women in the world, and look at those green eyes������������������������ • #erin #heatherton #erinheatherton #victoriassecret #pink #yellow #bikini #lingerie #bra #summer #2012 #instagood #boobstagram #girloftheday #picoftheday #victoriasgtram #green #eyes #blonde #hair #beautiful #model #hotstagram •Alexander Ghandour-Wanli

 

May 082012
 
300px Group of smartphones Mobile Is the Gateway to Small Business Owners, SMBs   eMarketer

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

Just came across this very insightful article from eMarketer on the subject of Mobile (Smartphone) usage among Small & Medium Businesses.

If you’re marketing to Small Businesses, this is definitely something you need to keep in mind.  Especially take make sure that your content is geared towards mobile access.

Mobile Is the Gateway to Small-Business Owners, SMBs – eMarketer.

 Mobile Is the Gateway to Small Business Owners, SMBs   eMarketer
May 042012
 

Chris Lewis dba Infusion Media has received it’s Certificate of Organization State of Georgia Secretary of State.

LogoColorTextBelow 300x258 Infusion Media Organizes Under LLC

MARIETTA, GA – May 4, 2012 - Infusion Media LLC, a Domestic Limited Liability Company, has been duly organized under the laws of the State of Georgia by filing of articles of organization in the Office of the Secretary of State of Georgia.

Infusion Media strongly believes that Small & Medium Businesses (SMB’s) are the Backbone of America’s Economy.  By assisting SMB’s utilize the latest Social and Digital Technology, they will be able to prosper in Sales which will also lead to additional hiring….all which will improve the local economy.  Infusion Media is proud to offer Services catered to the Small & Medium Businesses at an Affordable cost.

Services include, but are not limited to:

  • Social Media Consulting
  • Management of blogs, podcasts, and social media sites, such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, Google+, Flickr, Tumblr, etc…
  • Social Media Marketing Strategy
  • Email Marketing Strategy & Implementation
  • Social Media Implementation Guidelines and Social Media Policy
  • Social Profile Creation
  • Blog Design, Strategy, Setup and/or Optimization
  • Search Engine Optimization (SEO)
  • Branding (Traditional & New Media)
  • Domain Registration & Web Hosting

For mor information, please contact Infusion Media by visiting InfusionMediaMogul.com, email chris@infusionmediamogul.com or call 678.451.5225.

 

May 022012
 
150x102 Geek App Review   SocialSafe

(Image credit: Getty Images via @daylife)

I recently tried out an App for my Mac called SocialSafe.  SocialSafe is a tool that claims to back up your Social Media accounts such as Facebook, Twitter, & Instagram just to name a few.  But it also allows you to export your data to your computer.  Social Safe offers a free version which will allow you to backup some Facebook Features.

So after trying the free version, I was so impressed that I upgraded to the Pro Version which allows you to backup up to 4 of your Networks for $6.99 a year.  I then realized that this is a very valuable tool!  So I then upgraded to the Enterprise version which allows you to backup up to 10 Network accounts, plus you have the ability to backup your Facebook Pages as well.  No brainer for $13.99 a year.

Screen Shot 2012 05 02 at 10.36.47 AM Geek App Review   SocialSafe

http://www.socialsafe.net/features

 

Here are some screen shots from my installation:

Screen Shot 2012 05 02 at 10.23.32 AM Geek App Review   SocialSafe

Select from various Social Networks

 

Screen Shot 2012 05 02 at 10.27.07 AM Geek App Review   SocialSafe

Select from different aspects of each Network to backup.

 

Screen Shot 2012 05 02 at 10.26.13 AM Geek App Review   SocialSafe

Setup your Automatic Backup Schedule.

 

Screen Shot 2012 05 02 at 10.31.16 AM Geek App Review   SocialSafe

Easily export your data to your Computer.

 

This Geek Highly Recommends SocialSafe!

 

MySignature chris rev Geek App Review   SocialSafe

 

 

 

 

 

 

 

 Geek App Review   SocialSafe